A charming traditional café with tiled roof in a Seoul street setting.

Insadong & Ssamziegil

인사동 쌈지길

Insadong, Seoul · 서울

Seoul’s traditional-craft street — brushes, hanji paper, ceramics, tea — with Ssamziegil, a building whose shops climb a continuous spiral ramp, at its centre.

Why it’s worth it

Even the Starbucks sign here is in hangul, by local rule. Buy paper or a tea set; the tourist tat is on the main street and the good shops are in the lanes.

CategoryShopping

AreaInsadong

HoursShops roughly 10:00–20:00

Typical spend₩₩

craftshanjispiral